ABOUT US
The Front Row Mentality
Whether it's feet on the hardwood or in the boardroom, we always show up with the Front Row mentality. With almost two decades of sports and entertainment experience on the brand and property side, Front Row Advisory is uniquely positioned to advise brands and properties alike at all junctures of the sales cycle, partnership strategy and activation
OUR SERVICES
How We Help
OUR ECOSYSTEM
Property and Brand Portfolio Roadmap
Over the past few decades, we have sat at the intersection of brand marketing, partner management, and property representation
Property and Brand Portfolio Roadmap
Over the past few decades, we have sat at the intersection of brand marketing, partner management, and property representation.
RIGHTS OWNERS


MARKETING PARTNERS

TESTIMONIALS
What They Say
“Dylan is an exceptional collaborator who combines strategic thinking with a genuine partnership mentality. He maintains a focus on identifying value, creating new opportunities, and aligning teams around a shared vision for success.”
JZ
Justin Zambuto, Executive Vice President and
Co-Head, 160over90
"Dylan always takes the time to truly understand the partner goals, turning them into creative, ownable and sustainable platforms and programs. Whether it was the non-alcoholic beverage category or telecom, Dylan put the work in to ensure we could tell a strong and authentic story to the marketplace."
JT
-Justin Toman, Vice President of Partnerships, Verizon
“Dylan consistently demonstrates an exceptional understanding of what brands need to succeed, often anticipating opportunities and challenges before they emerge. By combining strategic vision with a strong network of national and global partnerships, he helps brands achieve bold objectives and differentiate themselves in even the most competitive environments.”
MD
-Matt Davis, VP Media & Entertainment, Anheuser-Busch
“Dylan possess a deep understanding of how to successfully navigate the partnership ecosystem. His relationship-first approach, coupled with innovative business solutions make him an incredibly effective operator.”
KW
Keith Wachtel, President, NHL Business
"Working with Dylan is what great consulting should feel like — he comes in with real expertise, a genuine point of view, and zero fluff. His experience leading our business at MSG gives him a perspective on sports and entertainment that's hard to find, and it shows in every conversation. Since he's been consulting with us at DoorDash, he's come to the table with creative ideas we didn't see coming, pushed to get us the best possible outcomes, and consistently shown he understands what moves the needle for a brand like ours. If you're looking for someone who brings real sports and entertainment expertise with a genuine investment in your success, look no further."
AG
-Ariel Gambardella, Head of Global Brand Partnerships & Events, DoorDash
LEADERSHIP
Meet the Founder
Dylan Kramer
FOUNDER & PRINCIPAL
Dylan Kramer brings almost two decades of sports & entertainment sponsorship strategy, business development, activation, and brand marketing to his new venture, DJK Front Row Advisory, LLC. In his most recent role, Dylan served as Vice President of Global Partnerships at Madison Square Garden Entertainment, representing the commercial interests of three public companies (MSGE, MSGS, and Sphere Co.) on world-renowned properties including the New York Knicks, New York Rangers, MSG Arena, Sphere, and the Radio City Christmas Spectacular. During his time at MSG, Dylan helped manage and grow the partnerships business, stewarding the strategy of Fortune-500 brands such as JPMorgan Chase, PepsiCo, Anheuser-Busch, Verizon, Marriott BonVoy, DoorDash and the New York Stock Exchange.
Prior to MSG, worked in International Marketing at Subway World Headquarters, where he grew the international business through strategic marketing partnerships with the likes of Disney, Sony, The World Baseball Classic, Liverpool F.C. and global football icon, Pelé. Dylan's career in sports and entertainment began in the most glamorous fashion, as an intern playing the role of "Finley," the Camden Riversharks' mascot.
Dylan resides in Stamford, CT where he enjoys spending time with his wife and two young daughters, golfing, traveling, and DIY home projects.

OUR CLIENTS
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